The purpose of this article is to work towards an understanding of the sports marketing phenomenon by analysing its distinctive nature and the challenges that sports marketers must deal with. It also describes the environment in which the marketers operate and the potential external factors that can influence the market, the sports products and services and the creation and development of a sports brand. In addition, we shall include two comprehensive study cases, which show how much of an impact celebrity endorsement can have upon a sporting event and reveal at the same time a perfect example of brand development.
This summary and review of the book, Moneyball, was prepared by Matthew Martin while an Accounting student in the College of Business at Southeastern Louisiana University in Hammond, Louisiana.
It seems home based business opportunities are a bit more common in the US than in Europe. However the European marketplace is quickly catching on to the phenomenon of home based business & network marketing.
This summary and review of the book, Moneyball: The Art of Winning an Unfair Game, was prepared by Ricky Albin while a Marketing student in the College of Business at Southeastern Louisiana University in Hammond, Louisiana.
Stunning Pictures Surfing.
The soceroos are a fast up-coming strong bunch of boys sure to cause a surprise at the 2010 football world cup, hosted in the Republic of South Africa. However marketing mogules have thrown everything at the opportunity including the kitchen sink andd even John Travolta, in their attempt to boost the teams moral. Read on….
Finally a new ownership in the Texas Rangers.
Cricket in the view of marketing.
Has Vitamin Water predicted the NBA Finals?