Fifa 2010 in 3D

FIFA World Cup 2010 has come a long way since its first ever experience held on the TV in black and white, than years after in colours and last in Digital transmission. Now FIFA are taking the match one step further thanks to the brand new technology being released in 2010, 3D TV’s.

FIFA announced that for the first time ever football matches from the South Africa held tournament in 2010 will be transmit in stereoscopic 3D thanks to the next-generation technology being made widely offered to consumers. FIFA announced that they have signed a full media rights agreement with SONY an official FIFA sponsor and also a company that is at the forefront of the 3D revolution.  The agreement has made it official that 25 matches from the 2010 South African tournament will be delivered in 3D and FIFA appear more than positive that by taking advantage of SONY’s expertise in the 3D area that the 3D broadcasting will be a huge success.

According to the deal between SONY and FIFA, spectators that watch the World Cup matches on SONY’s 3D products will experience the stunning game on a whole new level. The immediacy and perfect visual clearness of the games will make viewers feel as if they are on the playing field.

Sir Howard Stringer the Chairman, CEO and President of the SONY Corporation said that; the transition to 3D is in progress, and, they, at Sony, intend to be leaders in every part. Their sponsorship of the FIFA World Cup allows them to leverage their cutting-edge 3D technology and premier products with stunning content to produce a sole and totally compelling viewing experience. 3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person.