Formula One: While The Money Flow From Television, The Internet is Forbidden
Although Formula One is most watched motorsport, the presentation of the sport on the internet surprisingly lags. The industry’s most advanced technologies, which coincides with the interest-advanced Internet users despite the fact that social networks are now a mass and sport is one of the most popular topics for discussion and sharing.
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Presentation of the teams in the media is very important due to the good graces of sponsors. Those certainly do enjoy viewership of television broadcasts, Internet activities, however, the official Formula 1 around a bit serious. It’s Bernie Ecclestone, “chief” Formula 1 and the holder of marketing rights to the Internet due to fears of illegal distribution of copyrighted content and the possible loss of income. The marketing agency is therefore one of the most active in terms of removing copyrighted works on YouTube. Snippets of interesting moments from the official television broadcasts so rapidly disappearing.
Formula One has obviously its official website. Live here but do not run, videos will appear there is no such delay and archive records of past years. The site is dominated by text information, statistics and most important advertising ..
The presentation is to try to at least the teams themselves, but Bernie Ecclestone goes so far that McLaren had sent notice that their video from the garage commented rapper Ice-T (now available here) alludes to the rules that permit public publishing videos from an environment of Great Price without official permission.
Executive Director Williams Stables, Adam Parr, but has publicly leaned against the strict rules and points out that the media had the power to use the internet to start in time and fully focused. “Television broadcasts are of high quality, we have a decent global audience. But social networks, the Internet – in the last decade has expanded so much that it must change the style of thinking. It’s not just about how you communicate to people and how you distribute content, but you can also economically. Rubens Barrichello on twitter follows more than a million people, most of whom are Brazilians. Renault (which is next year supplier of engines for Williams – ed. Ed.) Brazil is a key market. When Rubens tweetuje about how the return of Renault’s wonderful news, a million people get a mention of Renault, which is non-commercially driven. We could calculate what it will bring? How many ads on the parallels with the Clio? Can you outline what is hidden in the options. And it has nothing to do with how we arrange a television signal of races, “said Adam Parr.
To the fullest it could work, as described in Adam Parr wants to directly support activities around the Formula 1 and the Internet. It’s not just a release of rights to live broadcasts, but also about the possibility of dissemination of records, support for sharing on social networks and even interactive participation of Internet users to direct traffic. Stables and sponsors would be thrilled to Bernie Ecclestone, however, had far more work to manage licenses and to reduce the exclusivity televisions that would probably not earn nothing.