Lebron Raymone James: For Better or For Worse
LeBron James was just nominated for Time magazine’s Person of the Year honors, and it seems strange that basketball writers and analysts and even James himself was shocked by this. A brief explanation of what Person of the Year is and why James qualifies.
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According to Wikipedia, the Person of the Year (formerly Man of the Year) is an annual issue of the US newsmagazine Time dedicated to the person, couple, event or idea that have done the most influence to the events of the year, for better or for worse.
Time recently released its nominees for Person of the Year which included NBA Most Valuable Player LeBron James in the list.
LeBron James after all was the face of the 2009-2010 NBA Season, or stated differently, the 2009-2010 Season was about LeBron.
When the 2009-2010 NBA Season began, and even before then, NBA insiders and wannabe insiders have been speculating whether or not LeBron James, also known by his monicker as the King, would sign a new contract with his current team the Cleveland Cavaliers or would he move to New York and be the savior of the basketball franchise where James could achieve his goal to be a billionaire in the marketing and media capital of the world.
In Madison Square Garden, home arena of the New York Knickerbockers, Knicks fans were ecstatic when King James scored 52 points en route to posting a triple double against their own team! Fans were already imagining the King as a Knick even before the season has ended.
LeBron’s close friendship with New Jersey Nets minority owner, raper and music mogul Jay Z dragged the Nets as a contender for the King’s services. Which was later fueled by the Nets impending move to Brooklyn and Mikhail Prokhorov’s promise of marriage if they would not win a championship in five years.
When the Cleveland Cavaliers lost to the Boston Celtics in Eastern Conference Finals of the National Basketball Association, the whole basketball world was not concerned about the result. What mattered was that LeBron was no longer a Cavalier and the Kings Sweepstakes has begun! Not officially of course, as he remained under contract with Cleveland until the free agency period begins.
When the NBA’s free agency period arrived, the press went into a frenzy! Media coverage of LeBron’s free agency was unprecedented. Everything remotely related to Lebron’s possible decision was aired in ESPN and other networks, written in newspapers and the internet and basketball fans all over the world were reading everything… EVERYTHING!
He was seen as the Jackpot Prize in a free agent class like no other in the history of professional sports. A free agent class which included elite players all in the prime of their careers. Aside from the NBA’s reigning MVP in James, the NBA’s most efficient player in Chris Bosh, All-Star Amaré Stoudamire, and All-Star and former Finals MVP Dwayne Wade, were all free agents at the same time!